Investing in mobile app development is a smart move for both major companies and startups, but it requires thorough planning and strategy. While companies like Google and Facebook have in-house teams, many startups opt to work with app development firms to benefit from their expertise. In some cases, leveraging augmented staff can be a great approach to fill specific skill gaps without the need for a full-time hire. This allows companies to scale their development efforts while keeping costs in check. Proper planning and collaboration with the right experts are key to a successful mobile app project.