Wipe measurement data from a Shelly device from cloud

Imagine one wants to reuse a Shelly device to control and measure a new appliance.
Is there a way to wipe this device measurements stored in the cloud?
Old data is not applicable to the new appliance and it may be misleading.

I do not mean a Factory Reset of the Shelly device (one may want to preserve some settings), which btw I don't know if it would wipe the data anyway.

Tested it, and a device Factory Reset does not wipe associated measured data stored in the cloud!

So, how to do that? Is it possible?

Indeed official Shelly support resolved my request to wipe cloud data from a specified device!