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if not can I request this for a future firmware update please?
For this, please open a feature request to Allterco.
In AVM routers, you can setup the name yourself. Maybe in yours too?
Welcome to the forum. 
Hostnames are fixed and cannot be changed. From my knowledge this is important for the Shelly App (device detection).
But there's often a workaround:
- many routers (such as AVM FritzBox) support changing the name of devices via internal DNS.
- if you operate your own DNS (e.g. bind, powerDNS..) you can add CNAME alias entries.
- computers have their own host file where you could add ip + speaking names. (/etc/hosts for Linux, c:\windows\system32\drivers\etc\hosts for Windows)
I needed to do a clean install of my fritz!box, I was forced to rename all my shelly's to the name I wanted, pfff
